‘Not Who, But What, Is Driving Google?’ – ‘Marketing Land’ Article
The latest article on ‘Marketing Land’ is titled “Not Who, But What, Is Driving Google?”.
Kevin Ryan says, “With the depth of attention given to Google’s broken promises lately, the natural-language-processing, sometimes-sponsored-content-identifying engine clearly has some ‘splaining to do.
For those of you who haven’t read Danny Sullivan’s excellent piece from a few weeks ago, let me elaborate on those broken promises.
Google at one time decried paid inclusion — but then, in 2012, it turned its once-organic shopping search engine into a pay-to-play ad product. More recently, in 2013, it went back on a promise to never display banner ads on search results pages, delivering giant images on behalf of brands like Nike, Virgin America and Under Armour”.
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