‘Social Media 101: How To Structure Updates for Facebook, Google Plus, and Twitter’ – ‘Business 2 Community’ Article
The latest article on ‘Business 2 Community’ is titled “Social Media 101: How To Structure Updates for Facebook, Google Plus, and Twitter”.
Jonathan Payne says, “Does the way you structure a social media update have a significant impact on clickthroughs, shares, and overall engagement?
Data shared by digital marketers Jon Loomer and Dan Zarrella appears to answer this question with a resounding, “Yes structure matters!”
Before diving into how you should structure social media updates, I want to emphasize the following:
Your updates should be crafted to ensure people engage your update in a way that is in line with your goals.
What do I mean?
You’ll likely be sharing content on your social channels with a variety of goals in mind. With each of those different goals comes better and worse ways to structure social media updates”.
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