‘Email Marketing: Subject line test increases clickthrough rate 18%’ – ‘MarketingExperiments’ Blog
The latest ‘MarketingExperiments’ blog post is titled “Email Marketing: Subject line test increases clickthrough rate 18%”.
John Tackett says, “Subject lines often have a hefty impact on the success of an email campaign. Yet, marketers rarely have the time for a deep-dive into the psychology of turning interruption into engagement.
In today’s MarketingExperiments Blog post we’re going to take a look at how Jonathan Hosier, Senior Marketing Specialist, MECLABS, used subject line testing to increase clickthrough 18%.
But first, let’s review the research notes for some background on the test.
Background: MarketingExperiments internal testing of Web clinic invitations.
Goal: To increase the open and clickthrough rates for a Web clinic invitation”.
Email Marketing: Subject line test increases clickthrough rate 18%
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