The latest article on  ‘Marketing Land’ is titled “Google Tests Social Ads, Turns Google+ Posts Into Display Ads To Show Across The Web”.

Ginny Marvin says, “Today, Google introduced a type of promoted post in Google+ that allows brands to turn their social content into ads that are distributed on the Google Display Network. Toyota USA, Cadbury UK and RITZ crackers are among the test partners participating in the closed beta.

Brands can take content posted on Google+ and turn photos, videos and even Hangouts into display ads. Rather than have the ads served only within the Google+ context”.

Google Tests Social Ads, Turns Google+ Posts Into Display Ads To Show Across The Web

Marketing Land

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