The latest ‘Econsultancy’ blog post is titled “Google’s Ad Rank update leads to improved performance of PPC ad extensions”.

David Moth says, “A paid search algorithm update by Google has led to an improvement in the performance of PPC adverts that include an ad extension.

But overall the new AdWords Ad Rank update actually caused a slight decline in ad performance.

The update, which was announced back in October, altered the way that Google determines the order of paid search ads by adding in a third variable alongside the maximum bid and quality score”.

Google’s Ad Rank update leads to improved performance of PPC ad extensions

‘Econsultancy’ Blog

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