‘Here’s Why Marketing On Pinterest Actually Helps E-Commerce, Brands, And Retailers Drive Sales’ – Business Insider

The latest article on Business Insider is titled “Here’s Why Marketing On Pinterest Actually Helps E-Commerce, Brands, And Retailers Drive Sales”.

Cooper Smith says, “Pinterest has debuted advertising in the form of “Promoted Pins,” which we believe will be extremely effective for a range of e-commerce companies, retailers and brands. Pinterest brand pages in general are also more effective than other social media in driving sales volume and value. Why? Because Pinterest is unique among social networks in being a product and image-driven environment, where brands are embraced:

• Pinterest also offers an extremely attractive demographic: Women are 84% of Pinterest users in the United States, and most of them are on tablets. Women control the holiday purse strings”.

Here’s Why Marketing On Pinterest Actually Helps E-Commerce, Brands, And Retailers Drive Sales

Business Insider