‘How a PPC ad scheduling strategy drove 69% improvement in CPA’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “How a PPC ad scheduling strategy drove 69% improvement in CPA”.

Chris Swan says, “When taking over any PPC account, it is essential to learn from historical performance swiftly in order to make the best possible start to a campaign.

In this example account there was a clear disparity between the best and worst hours / days of the week.

This suggested that a more aggressive ad scheduling strategy was required to bring the account to an even keel (and to perform as efficiently as possible) over the course of the day and week”.

How a PPC ad scheduling strategy drove 69% improvement in CPA

‘Econsultancy’ Blog