‘How marketers can build loyalty during a long purchase cycle’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “How marketers can build loyalty during a long purchase cycle”.

Matthew Kates says, “A key element for loyalty programs, especially in industries like retail and restaurants, is product purchase frequency. Frequently purchased products enable members to earn more reward currency and keep the product and the program top of mind.

Does that mean that products without a high rate of purchase frequency can’t implement a successful loyalty program?”.

How marketers can build loyalty during a long purchase cycle

‘Econsultancy’ Blog