‘Customer-centric Marketing: Adding fun to B2B’ – MarketingSherpa Case Study
MarketingSherpa has released a case study titled “Customer-centric Marketing: Adding fun to B2B”.
Allison Banko says, ” B2Cs seem to have all the freedom when it comes to concocting entertaining marketing campaigns. But who says B2Bs can’t get in on the fun, too? No matter your product, service or market, creativity can produce results beyond your wildest dreams.
Today, we are featuring the efforts of MarketingSherpa Email Awards 2014 honorable mention and cleaning equipment company, Tennant.
Read on to see how this global B2B organization infused both humor and imagination to craft a campaign that shifted the culture of its marketing department moving forward”.
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