'Forget the content marketing backlash, it's still a valuable tactic' - 'Econsultancy' Blog | Internet Marketing NewsWatch

The latest ‘Econsultancy’ blog post is titled “Forget the content marketing backlash, it’s still a valuable tactic”.

Graham Charlton says, “There has, somewhat predictably, been a backlash against the hype that has surrounded content marketing.

However, though the backlash is understandable, this does not mean that content marketing has ceased to be useful, far from it.

Doug Kessler explores the issue in this excellent post, and debunks several of the arguments against”.

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‘Forget the content marketing backlash, it’s still a valuable tactic’ – ‘Econsultancy’ Blog