‘Facebook Shifts Focus; Marketers Could Too’ – Web Marketing Today
The latest ‘Web Marketing Today’ blog post is titled “Facebook Shifts Focus; Marketers Could Too”.
Kunle Campbell says, “Facebook has presented itself to marketers as a place where organic social interactions reign supreme. Marketers and small businesses have treated fan acquisition, reach, and engagement as the key components of building audiences that will allow them to convert their fans into customers. It’s the reach and visibility of posts on Facebook that make all of this possible. But Facebook’s most recent update seems to have dampened the potency of organic reach in favor of paid reach.
Reach and visibility have been controlled by Facebook algorithms for some time. Facebook has been using the confusing EdgeRank system to decide which posts get seen and which don’t based on engagement and relationship building”.
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