‘How Google’s Change to Gmail Images Affects Email Marketers’ – HubSpot
The latest article on HubSpot blog is titled “How Google’s Change to Gmail Images Affects Email Marketers”.
Dan Lyons says, “Yesterday Google announced that it is changing the way images are delivered to Gmail users. How big a deal is this? Some, like Ars Technica,say the new method will make life more difficult for email marketers. But others, including HubSpot’s own email experts, say it’s no big deal. Here’s what we know so far.
In an Ars Technica article, reporter Ron Amadeo says Google is shutting down a tactic that helps email marketers gather “a ton of data” about consumers”.
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