‘What Email Marketers Are Saying About Gmail’s Image Serving Change’ – ‘Marketing Land’ Article

The latest article on  ‘Marketing Land’ is titled “What Email Marketers Are Saying About Gmail’s Image Serving Change”.

Matt McGee says, “Google caused quite a stir Thursday with the news that it’sserving images in Gmail from its own servers, rather than from the sender’s servers.

As we reported yesterday, Gmail open rates should become more accurate because images are displayed by default. But other data will go away — the user’s location and user agent, for example.

The initial reaction was largely negative, but now that Google has clarified (a bit of) what is happening, some of the main players in the email marketing industry are taking a more measured view of the image caching change”.

What Email Marketers Are Saying About Gmail’s Image Serving Change

Marketing Land