‘Cross-channel marketing demands better data’ – ‘Experian Marketing Forward’ Blog
The latest post on ‘Experian Marketing Forward’ Blog is titled “Cross-channel marketing demands better data”.
Erin Haselkorn says, “Shoppers’ habits are changing, as modern technology has given them more ways than ever to purchase goods. While marketers are able to interact with consumers in new and interesting ways, the diversification of channels has made the job exponentially more difficult.
Marketers are asking themselves: What’s the best way to target potential customers? What channel should I communicate through? Is the goal to bring consumers into the physical store, or is it best to draw them to other ways of shopping — using their computers, tablets or mobile phones?”.
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