‘Social Media Engagement: The Surprising Facts About How Much Time People Spend On The Major Social Networks’ – Business Insider
The latest article on Business Insider is titled “Social Media Engagement: The Surprising Facts About How Much Time People Spend On The Major Social Networks”.
Emily Adler says, “We tend to talk about social networks in terms of size, because audience reach is one of social media’s biggest advantages. That’s why Facebook gets so much attention. With 1.2 billion monthly active users, it’s a beast.
But as audiences adopt newer social networks, and people’s social activity becomes increasingly fragmented, other measures of social network activity become more important, especially for businesses trying to determine where to best allocate time and resources. How much time users spend on each social network and how engaged and interactive they are with content there are increasingly important ways of evaluating the sites”.
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