‘Everything You Need to Master Email Marketing’ – HubSpot
The latest article on HubSpot blog is titled “Everything You Need to Master Email Marketing”.
Ginny Soskey says, “When you’re new to marketing, I’d argue that tackling email marketing is one of the hardest things you’ll do. Most of the other digital marketing channels — blogging, social media, landing pages, etc. — all have easy-to-find examples that can help inspire and inform your own marketing strategies.
Email is a bit different. Because of the way email opt-ins work, it is much harder to learn email marketing through examples — you’ve got to be subscribed to a company’s email list already to receive an email from them. While I know we’re all grateful to not receive mountains and mountains of email spam, the opt-in process makes it so you really need to read up on email marketing to do it right“.
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