‘Facebook Launches Auto-Play Video Ads’ – ‘Mashable’

Todd Wasserman says, “Facebook’s long-awaited and, for many, long-feared auto-play video ads are here.The company announced Tuesday morning that it’s testing such ads in the News Feed with a handful of advertisers. Among those are Summit Entertainment’s Divergent, a film set for a March release. The ad for that film, and the other video ads, runs without sound unless you tap it, in which case you can also expand it to full screen. At the end of auto-play video, a carousel appears where you can click on two additional videos“.