‘I Hated This Headline … So Why Did it Work?’ – ‘Copyblogger’ Blog
The latest post on ‘Copyblogger’ Blog is titled “I Hated This Headline … So Why Did it Work?”.
Jerod Morris says, “This Copyblogger post missed the boat (I thought).
The bitter wording of its headline blemished the Copyblogger brand and should have been replaced. Chances are you wouldn’t have run it. Brian Clark did.
There are four people at Copyblogger whose job it is to inspect headlines at each stage of editing. (One Copyblogger post is published daily; there are more inspectors than posts.)
Headlines have been rejected for miscalculations of word choice barely visible to the eye“.
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