‘Newly Published Forrester Wave Evaluation of Social Advertising Platforms’ – ‘The Forrester Blog’

The latest article on ‘The Forrester Blog’ is titled “Newly Published Forrester Wave Evaluation of Social Advertising Platforms”.

Zachary Reiss-Davis says, “After a few long months of research — including selecting the seven most significant vendors and conducting in-depth briefings, demos, and customer references — I am pleased to announce that the inaugural Forrester Wave™ evaluation of social advertising platforms is now live!

The social advertising space is a rapidly growing and maturing category. Social advertising generates more than 85% of revenue for both Facebook and Twitter, and marketers’ spend is trending sharply upward. In fact, the vendor customer references I spoke with for this evaluation spent an average of $512,000 per month on social ads. However, the public social networks’ native tools are insufficient for enterprise marketers manage this spend. Vendors have responded with products intended to help marketers achieve outcomes that justify the effort and spend“.

Newly Published Forrester Wave Evaluation of Social Advertising Platforms

The Forrester Blog