‘Optimizing cross-channel marketing for privacy and compliance’ – ‘Experian Marketing Forward’ Blog
The latest post on ‘Experian Marketing Forward’ Blog is titled “Optimizing cross-channel marketing for privacy and compliance, Part II: Data integration”.
Alex Krylov says, “Here’s another true premise borrowed from Seth Godin: “The internet was supposed to homogenize everyone by connecting us all. Instead what it’s allowed is silos of interest.” In Part I of this series I highlighted what regulatory and self-regulatory controls to be mindful of when acquiring subscribers through your various data acquisition efforts. In this installment I will cover how to best integrate data in the ‘age of context’[1] so as to addresses important questions about digital privacy”.
Optimizing cross-channel marketing for privacy and compliance, Part II: Data integration
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