The latest ‘MarketingExperiments’ blog post is titled “Email Marketing: 4 tips for testing subject lines to help you win the inbox battle”.

Taylor Kennedy says, ““What’s in a name? Would a rose by any other name not smell as sweet?”

–William Shakespeare, “Romeo and Juliet”

Translation: What really matters is what something is; not necessarily what it is called.

Unfortunately for email marketers, the same concept generally does not apply when the email recipient is assessing whether or not to open your email.

For email marketers, the opposite concept is generally the rule. The email subject line along with the sender’s name in the “from” field must do all the heavy lifting for recipients to even consider opening the email and see the offer or information communicated within”.

Email Marketing: 4 tips for testing subject lines to help you win the inbox battle

MarketingExperiments Blog

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