‘7 Tips for Improving Your Ecommerce Strategy’ – ‘Mashable’

Todd Wasserman says, “As customers increasingly turn to the Internet and smartphones for purchasing decisions, economies are seeing brick and mortar evolve into “click and order,” and ecommerce become intertwined with m-commerce.More and more businesses are expanding online — from grocery stores to “beer grams,” almost any product or service is available via the click of a button or the swipe of a finger. What’s more, studies show [PDF] online customers are exceedingly loyal — perhaps even more so than customers who shop in-store“.