The latest post on ‘Experian Marketing Forward’ Blog is titled “Holiday hot sheet – Win customers after the holiday season”.

Shelley Kessler says, “As this holiday season heads into its last two weeks, it’s time to plan for Christmas day and post-holiday campaigns. Read on to learn how to plan campaigns and win consumers over after the holiday season has officially ended.

What’s hot this week:

  • The hot toys are a mix of new tech products and classics with 13 of the top 20 hot toys being new to the list this week.
  • Most gift card searches are branded with Amazon appearing in 5 of the top 10 Gift Card search variations.
  • Restaurant and coffee shop gift cards are the most common with 44 percent of adults having purchased a gift card of this type during the last year“.

Holiday hot sheet – Win customers after the holiday season

‘Experian Marketing Forward’ Blog

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