‘7 Deadly Sins of Ecommerce Marketing Automation’ – HubSpot
The latest article on HubSpot blog is titled “7 Deadly Sins of Ecommerce Marketing Automation”.
Sam Mallikarjunan says, “Marketing automation can be an extremely powerful tool, particularly for B2C ecommerce marketers that have to create a highly personalized experience for hundreds of thousands of customers a month. However, used improperly, marketing automation can have the opposite of the intended effect and create a user experience that’s simply evil.“.
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