‘How Google’s Ad Rank Changes Have Affected Ad Performance’ – ‘MarketingProfs’ Blog
The latest article on ‘MarketingProfs’ is titled “How Google’s Ad Rank Changes Have Affected Ad Performance”.
Ayaz Nanji says, “Search ads with “extensions” have generally benefited from Google’s recent Ad Rank update, though overall paid search ad performance has declined, according to a recent analysis by The Search Agency.
The Google update, unveiled on October 22, affects how the search engine determines the order of paid search ads. In addition to maximum bid and quality score, Ad Rank now includes a third variable: the expected impact of ad extensions. These extensions add various functionalities to basic text search ads, including geographic locations, social annotations (Google+ followers), ratings, and direct app downloads“.
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