The latest article on ‘MarketingProfs’ is titled “Twitter vs. Facebook Ad Showdown: Which Offers the Best Social Media Ad Platform?”.

Larry Kim says, “In social advertising, where is your money better spent—on Twitter, or on Facebook?

Facebook allows for some useful targeting, with a variety of expressed and implied interests available as options for targeting its users, and it has worked hard to improve its ad platform since its IPO last year.

Still, although 85% of marketers polled at the beginning of 2013 by AdAge said they use Facebook as a marketing tactic, among them just 61.5% said they have used it for advertising. Facebook’s Sponsored Stories ad product gets rave reviews from some, yet less than 30% have given it a shot“.

Twitter vs. Facebook Ad Showdown: Which Offers the Best Social Media Ad Platform?

MarketingProfs

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