‘How to Add Social Selling to Your Marketing Mix’ – ‘MarketingProfs’ Blog
The latest article on ‘MarketingProfs’ is titled “How to Add Social Selling to Your Marketing Mix”.
Ran Gishri says, “For years, sales professionals were considered a primary source of product information, providing recommendations and expertise that customers relied on to make purchase decisions. The advent of social media has changed that dramatically.
Between online reviews, blogs, social media, online demos, and other sources, many buyers have already made up their mind before they even speak to a salesperson. In fact, research firm Forrester found that buyers today might be up to 90% through their decision-making journey before they even reach out to the vendor“.
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