‘How Consumers Use Online Shopping Carts’ – ‘MarketingProfs’ Blog
The latest article on ‘MarketingProfs’ is titled “How Consumers Use Online Shopping Carts”.
Ayaz Nanji says, “Most online shoppers (59%) put an item in their online shopping cart only when they are planning to purchase it, according to a recent report by Sociomantic.
However, 19% use online shopping carts as wish lists/reminders, putting in items they like to keep track of, and another 13% say they collect items in their carts until they get an offer for free shipping or a deal based on spend amount.
One in ten (11%) say they abandon their cart more often than they purchase“.
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