‘How to Optimize Your E-Commerce Website for Holiday Shoppers’ – ‘Mashable’

Mashable team says, “Black Friday, Small Business Saturday and Cyber Monday 2013 have come and gone, but the holiday shopping season has only just begun. Over the next several weeks, U.S. shoppers will be checking off their lists, and according to Shop.org, they’ll be spending a projected $82 billion online this holiday season. If you’re an e-commerce retailer, it’s in your best interest to keep your website in tip-top shape this month.Small e-commerce businesses, in particular, stand to gain a lot by putting themselves out there and competing with the bigger retailers during this peak selling season. Debbi Lechner, vice president of marketing for Web.com, suggested that small businesses improve their website right away in order to maximize sales“.