Web Marketing Today’s “How to Track Lead Generation Programs in Google Analytics” webinar replay is available.

“How to Track Lead Generation Programs in Google Analytics” is a free, 30-minute webinar. The presenter is Feras Alhlou, co-founder and principal consultant of E-Nor, Inc., a pioneering web analytics consultancy. The sponsor is Infusionsoft, a leading web-based provider of all-in-one sales and marketing software.

The Web Marketing Today team says, “We’ll address the following key points.

  • Focus on key metrics. Many online businesses focus on visits and page views. But these metrics do not necessarily drive sales. We’ll show you how to configure Google Analytics to measure what matters: leads and conversions.
  • Address content. Compelling content can generate legitimate prospects. It can also produce visitors that will never convert. We’ll explain how to track your content — whitepapers, case studies, video — to ensure it supports your lead generation efforts.
  • Measure advertising. Pay-per-click ads and banner ads can generate traffic. But do they generate valid leads that actually convert? We’ll explain best practices in Google Analytics for tracking all your lead generation activities, including advertising.
  • Segment campaigns. Creating segments in Google Analytics can help identify high-performing marketing initiatives, those that bring qualified leads. It can also identify your underperforming campaigns. We’ll explain“.

‘How to Track Lead Generation Programs in Google Analytics’ Webinar

Sharing is caring