The latest article on  ‘Marketing Land’ is titled “Why Social Media Marketers Need To Follow The Weather”.

Steve Olenski says, “Before I get to the reasons why social media marketers need to follow the weather, let me state for the record that this all comes with the caveat that the predicting of weather patterns is not an exact science. I say this having just experienced this inexactness, if you will. A few weeks ago, a mere dusting was predicted for my neck of the woods, Philly, and we ended up getting a near blizzard.

So, with that in mind and with the warning that the weather is quite volatile in nature — literally — here’s why social media marketers need to follow the weather“.

Why Social Media Marketers Need To Follow The Weather

Marketing Land

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