‘6 Ways to Get More Leads With Mobile Marketing’ – HubSpot
The latest article on HubSpot blog is titled “6 Ways to Get More Leads With Mobile Marketing”.
Ginny Soskey says, “Most lead generation tactics are straightforward. You create a piece of content to live behind a form on a landing page — also known as an offer — and then you promote the heck out of it through your blog, social media accounts, and email marketing. People fill out the form, get the offer, and ta-da! They become a lead.
But we’re missing a piece of the puzzle that makes lead generation not as straightforward: mobile visitors.
Because of the way that people behave on their mobile devices, your lead generation strategy has to be adjusted“.
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