‘3 New Year’s Resolutions For B2B Marketers’ – ‘Business 2 Community’ Article
The latest article on ‘Business 2 Community’ is titled “3 New Year’s Resolutions For B2B Marketers”.
Mike Lerner says, “Did you know that only 8% of all New Year’s resolutions are ever kept?
The reason for this total failure of will power is most likely related to the fact that people tend to push off difficult decisions until New Year’s Even. It’s as if some magical change will happen at midnight on December 31st that will make quitting smoking, eating better or going to the gym easier than it was on December 30th.
As B2B marketers, it’s time for us to get rid of bad habits; we owe ourselves this much. There are a few simple resolutions we can all make this coming year that will help us shake off our old, ineffective ways and grab 2014 by the horns“.
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