The latest ‘Econsultancy’ blog post is titled “Digital marketing and the music industry: six key trends for 2014”.

Marcus Taylor says, “One of the interesting things about being a digital marketer that specialises in a certain niche is that you get to understand your niche from many different angles.

Over the past 12 months I’ve talked to hundreds of music companies; understanding what works, what doesn’t, and where they think their corner of the industry is going.

Here’s my summary of what I think will matter when it comes to digital marketing in the music industry in 2014.

1. Content marketing: less is more, and relationships are everything

It’s no surprise to say that 2014 will be the year of content marketing. However, I think there will be a few interesting consequences arising from this shif“.

Digital marketing and the music industry: six key trends for 2014

‘Econsultancy’ Blog

Sharing is caring