The latest article on ‘MarketingProfs’ is titled “Eight Steps to Setting Up a Successful Email Marketing Welcome Series”.

Ben Liau says, “The vast majority of opted-in subscribers these days are usually either inactive or they haven’t yet placed their first order. Getting new subscribers to make their first purchase is the first barrier to turning them into a longer-term paying customer.

By sending newly opted-in subscribers a series of email communications encouraging them to buy, you ensure that they are kept engaged and likely to buy within a targeted period of time. That series of emails can be setup via your email service provider (ESP).

An email marketing welcome series is used to engage your new subscribers and warm them up to make their first purchase. Especially in the case of new subscribers, once they make their first purchase, they will have a higher propensity to buy from you a second time (providing you give them a good experience on their first order)“.

Eight Steps to Setting Up a Successful Email Marketing Welcome Series

MarketingProfs

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