The latest article on ‘MarketingProfs’ is titled “Results-Driven Marketing Creative in Four Steps, Part 1: Efficient Creative Briefing”.

Cameron Avery says, “Digital Creative Drives Results

As marketers, we know that the only thing that’s more important than generating ROI is showing how we did it. Doing so wins us increased budgets and resource allocations year after year and demonstrates marketing’s value to our organization.

Many factors determine the extent of that ROI, but there’s one that can’t be ignored—the quality of your marketing creative. Together with placement and execution, creative can make or break your campaigns.

Throughout this series we will explore the four steps you or your creative agency should take to achieve better results from your marketing creative.

Today, we tackle the first“.

Results-Driven Marketing Creative in Four Steps, Part 1: Efficient Creative Briefing

MarketingProfs

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