The latest MOZ blog post is titled “Storytelling Through Data: A New Inbound Marketing & SEO Report Structure”.

Aaron Friedman says, “No matter what business you are in, it’s a pretty sure thing that someone is going to want to monitor how efficiently and productively you are working. Being able to show these results over time is crucial to maintaining the health of the long-term relationship.

To us, reporting has become much less about the data, and more about the story you can tell with it. Not to say that data isn’t important, but while a big spike in traffic is awesome“.

Storytelling Through Data: A New Inbound Marketing & SEO Report Structure

MOZ Blog

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