The latest article on ‘Business 2 Community’ is titled “How to Measure the ROI of Your Blog Content”.

Eric MacColl says, “ROI from blog content isn’t as obvious as a click to conversion, but its success can be traced in other ways.

Return on investment measurements show the cost effectiveness of different marketing strategies. The usual equation is simple: revenue earned from the investment minus the cost of the investment, divided by the cost of the investment. However, for many of us in the content marketing space, focusing purely on a revenue to blog content ratio may not always be the best way to measure the effectiveness of your content. Hosting a blog for your business is a great way to provide your customers with educational resources, build brand awareness, and take part in industry conversation, but it can become frustrating when you can’t measure its direct success“.

Business2Community.com

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