The latest ‘Econsultancy’ blog post is titled “A/B testing: software recommendations from four ecommerce experts”.

David Moth says, “In the past few months I’ve rounded up a number of case studies which show the benefit of A/B testing for web optimisation.

However it’s been pointed out to me that I’ve neglected to mention how site owners should go about setting up an A/B test in the first place.

So to find out, I spoke to three optimisation experts to find out which tools they use on their own sites or when setting up tests for their clients“.

A/B testing: software recommendations from four ecommerce experts

‘Econsultancy’ Blog

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