‘Amazon Was The Best Perceived Brand Of 2013, And No Other Tech Company Even Came Close’ – Business Insider

The latest article on Business Insider is titled “Amazon Was The Best Perceived Brand Of 2013, And No Other Tech Company Even Came Close”.

Richard Feloni says, “According to more than one million interviews conducted by YouGov Brand Index, Amazon was the most highly regarded brand in the United States last year. Google, which came in at No. 10 in 2012 and No. 4 in 2011, did not even rank. A YouGov BrandIndex representative told Business Insider that when Edward Snowden‘s NSA leaks shocked the world in June, “every major Internet company took a big perception nosedive.” Amazon was not among the companies mentioned in the scandal“.

Amazon Was The Best Perceived Brand Of 2013, And No Other Tech Company Even Came Close

Business Insider