Whether you’re doing a webinar to deliver complimentary training, or to make a sales presentation, or to interview n expert in your niche, you have one primary goal for the webinar: to get your attendees to pay attention and absorb your message.

In other words, you want your attendees to be “engaged”.

When viewers are provided compelling content delivered well, they become engaged.

If you want compelling content, you need to identify the problem or pain your audience is experiencing and then offer solutions to that problem. Do that and people will stay tuned in.

Your viewer wants to know the answers to his or her questions or concerns. If you have the answers they seek they will stick around until they hear the solutions, unless you bore them first. That’s where a good delivery comes in.

It’s fine to be a professional presenter, but it’s not necessary. Anyone can learn to have a dynamic delivery of the content of the webinar. One way to assure that engagement rates stay high is to use many techniques in the webinar.

You may present a set of slides with your voice in the background, but don’t stop there. Besides your presentation slides, share your screen, show a video or make a personal appearance by talking into your webcam.

But to keep people engaged, nothing compares to audience participation.

Frequently ask questions or poll your audience. Not only does this create engagement. It also gives you the opportunity to create social proof if you ask the right questions and you may even do a little market research when you tabulate their answers.

The more your audience interacts with you, the more they absorb your message.

Of course these various techniques you will be using require software to make them work. For a webinar service that allows for polls, Q&A sessions, and a number of other engagement exploding features, check out the new service by Andy Jenkins and Mike Filsaime called WebinarJam. It’s based on Google Hangouts.

There’s one more article in this series on webinar marketing, the final one. We will publish it tomorrow.

P.S. If you are interested in webinar marketing, check the Jenkins and Filsaime solution right away. Right now you can get WebinarJam for $200 off the regular price; now just just $297 for life. Other webinar software companies charge more than this for just one month.

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