‘Twitter Is Catching Up to Facebook in Ad Targeting’ – ‘Mashable’

Todd Wasserman says, “Twitter announced that advertisers can now reach you through your Twitter ID or email address, offering the kind of targeted ad messages that Facebook specializes in.Granting access to email addresses could mean more CRM messaging. If you signed up for a Banana Republic credit card, for instance, you might now be targeted on Twitter with Promoted Tweets from the company advertising a one-day sale. Using Twitter IDs (usernames and handles), meanwhile, will let advertisers seek out influencers in a given topic or category. If you’re a car buff, then Ford might tailor its ad messages to you on the platform as well“.