The latest article on ‘Business 2 Community’ is titled “Why Google+ Will Demand Our Attention in 2014”.

Sanchit Khera says, “Now that brands can email their followers on Google+, something that Facebook doesn’t allow them to, it opens up a whole new avenue for marketers to explore. Google was probably feeling the burden of losing out to other social media platforms, and decided to re-work its own strategy for 2014. The following updates make me feel confident that Google+ is here to stay in the years to come.

1. Google segregated emails into Inbox, Social, & Promotional, which improved overall user experience. Google understood that people do want to read promotional messages, but they don’t want to be interrupted when they want to access their inbox – especially at work or in school“.

Business2Community.com

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