The latest post on ‘Copyblogger’ Blog is titled “How to Build an Audience with Story (From America’s Greatest Living Playwright)”.

Robert Bruce says, “There’s been a fevered interest in the art of storytelling among the business crowd the last few years.

The masters and the hacks alike are thumping from every available pulpit that storytelling is the most powerful device on earth in regard to human influence.

We are told that story — applied to salesmanship, preaching, advertising, conversation, marketing, songwriting, and blogging — contains the power to deliver the world to the deft storyteller’s door“.

How to Build an Audience with Story (From America’s Greatest Living Playwright)

‘Copyblogger’ Blog

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