‘Mobile marketing lessons from the Nest Labs success story’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “Mobile marketing lessons from the Nest Labs success story”.
David Skerrett says, “Nest Labs meteoric rise to $3.2bn acquisition by Google in three years has been powered by three principles you can apply to your mobile marketing.
Nest Labs is a Silicon Valley based disruptor dedicated to ‘transforming people’s lives’ with connected devices for the home that are both rational and emotional.
Founded by Tony Faddell, ex-Apple iPod lead inventor, Nest has been acquired by Google for $3.2bn. It has launched two products to date: the Next Learning thermostat and Nest Protect smoke alarm“.
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