‘My Prediction For Email Open Rates In 2014’ – ‘Marketing Land’ Article
The latest article on ‘Marketing Land’ is titled “My Prediction For Email Open Rates In 2014”.
Sara Olson says, “With Google’s recent Gmail update significantly changing the way it handles cached images, they have also updated the desktop interface to display images by default. This is the most fundamental change in the default view of an email since Outlook and ISPs began blocking images by default more than five years ago.
The primary reason for the initial change was for security purposes — mainly to prevent viruses from being easily widespread. Now that Google has devised a platform for authenticating images and deeming them appropriate (virus-free) after the first rendering, they have minimized the risk of displaying images by default“.
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