‘How do you scale native advertising?’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “How do you scale native advertising?”.
Dale Lovell says, “Native advertising is set to grow phenomenally in 2014.
The New York Times among many others has now embraced native ad formats. This has led an even bigger clamour among media analysts to predict big things for native this year.
J.P. Morgan stated last week in its ‘Nothing But Net’ report that “We believe native ads are quickly becoming the de facto ad format on mobile and increasingly moving into desktop”.
There is still a lot of confusion among marketers and publishers about what native actually is. Many people have tried to define it and enlighten us all on what native advertising is“.
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