MarketingSherpa has released a case study titled “Social Media Marketing: Sporting goods company increases Facebook reach 366% with content contest”.

Courtney Eckerle says, “Sometimes the most impactful marketing isn’t created by marketers, it’s just facilitated by them. With a goal of increasing the U.S. audience on Facebook, global sporting goods company Amer Sports created a social media contest for customers to submit photos and ambitions for the year.

Along with expanding its U.S. audience, the results of this contest were 2,000 entries consisting of photos, stories and interactions within the Amer Sports social media sphere of Facebook, Twitter and a newly launched Instagram profile“.

Social Media Marketing: Sporting goods company increases Facebook reach 366% with content contest

MarketingSherpa

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