The latest article on  ‘Marketing Land’ is titled “Digital Audit: What To Keep, What To Discard & What To Change For 2014”.

Andy Lombard says, “It’s never been easy to keep up with business and marketing trends. Conflicting information abounds online, and new digital tools arrive so frequently that many marketers find themselves operating in a tangled web of programs and strategies. Not all of these tools deliver — but knowing what to leave behind in 2013 and what to create or continue in 2014 can be daunting.

Let’s face it, you can find a self-professed expert to pronounce almost any trend dead or effective. For this reason, a lot of people go for the easy answers. But the intersection of new technologies and consumer preferences is always shifting“.

Digital Audit: What To Keep, What To Discard & What To Change For 2014

Marketing Land

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