‘Why B2B Marketing Must Embrace Ninja Customers’ by Jay Baer
Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “Why B2B Marketing Must Embrace Ninja Customers″.
Baer says, “We used to talk to a real person as a first step. To get familiar with the company. To learn more. To create bonds. Not now. Now we talk to a real person as a last resort, after we’ve kicked the informational tires so thoroughly that we absolutely must reach out to get our final”.
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